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Leveraging data to transform your car park

By Parkingeye

A car park can be a valuable asset for any business, bookending a visitor’s experience with your brand and services. There are several ways to improve how a car park operates, from increasing the options for cashless payment to offering new services such as charging for electric vehicles (EV). But how do you decide which options will have the most impact on your car park?

You utilise your data

Parkingeye log over 4 million pieces of data every day, and place that information into the hands of FM professionals across virtually every sector to aid decision-making and track performance.

These insights include fuel analysis, allowing businesses to track the vehicles using their site and assessing the right time to invest in their EV infrastructure. This empowers companies working towards achieving net-zero emissions targets and bolsters their green credentials.

ANPR data also looks at the payment methods used on a site. If you’re seeing an increase in card payments, or customers using pay-by-mobile, for example, you might consider moving away from cash payments and focusing solely on cashless alternatives. You can also utilise occupancy data, charting the peaks and troughs in how busy your car park is, then consider opening available space for pre-booking. This can give your business access to previously unrealised margin-rich revenue streams.

We’ve worked alongside FM teams across all sectors, from healthcare to hotels and helped them to achieve incredible results within their estate.

To find out more click here.

How to take control of your parking problems

By Parkingeye

FM teams have a broad remit, working across many aspects of an estate. Regardless of sector, these teams are incredibly busy, and issues emerging in one area can hinder efficiency.

By leveraging ANPR on your car parks, it’s possible to access a wealth of solutions that can transform how your site operates, remove congestion, complaints and delays from the working day, and give FM teams time back to focus in other areas. Solutions can virtually eliminate complaints, reduce the levels of parking abuse on a site in as little as three months and drive parking revenue increases of up to 40%.

ANPR is generating results for businesses of all sizes, from healthcare and education to retail and hotels – each able to demonstrate incredible time, revenue, and user satisfaction improvements within their estate.

To find out how your business can optimise this hugely valuable capital asset, click here.