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Crises, CCTV and Cyber Crime top the total security summit

The global landscape has experienced a rather monumental change over the last year, with security being more relevant than ever as we go into 2017.

The first Total Security Summit of the year is determined to address these issues and uncertainties in a bespoke two-day event for security professionals.

Meet, share, connect and debate business relevant to your current and future projects with matchmade face-to-face meetings, experience a day of dining, drinks and discussion as you network with fellow business professionals and attend seminars covering a range of relevant topics.

Reaching a landmark age in political global challenges and uncertainties, it’s vital to prepare for the future, protecting crowded areas, addressing terror threats and discussing counter-terrorism is Dr Anna Maria Brudenell, Lecturer in Military and Security Studies,
Cranfield Defence and Security for the first seminar on Global Security Strategy.

As terror threats continue to rise and evolve without warning, discussing and understanding the implications is crucial to develop your security in a crisis. Chris Phillips, Managing Director, International Protect and Prepare Security Office (IPPSO) is presenting seminar 2 on Crisis Management and Communications

Video surveillance is being used in greater quantity and with higher quality expectations, with Britain among the leaders in CCTV operation, but are the benefits worth the cost? With few resources and increasing legal parameters, Simon Lambert, Independent CCTV Consultants, Lambert Associates is discussing  CCTV and Video Surveillance in seminar 3.

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John Marsden, Head of Fraud, Equifax, is discussing how to identify and tackle theft as it happens, assessing risk, detecting threats and ensuring on-going training in Seminar 4: Keeping your Business’ Cash and Assets Safe and Secure

Going into your second day, and following morning networking, James Willison, Founder, Unified Security Ltd goes digital. As our dependency on technology grows, many companies are more vulnerable than ever, between data and privacy risks to ransomware, hackers are becoming more sophisticated, and businesses need to adapt quickly for Seminar 5 on Cyber Crime – the United Security Response.

With a continuing rise in companies at risk of fraud, from physical fraud to high level hacking, security needs to be tight across the board, and the final seminar before more discussion and networking addresses these fears. Fraud Prevention with David Lee, Fraud Prevention Manager, Transport for London sees the summit almost to a close.

Taking place between the 13-14 March at the Radisson Blu Hotel, London Stansted, this year’s Total Security Summit is the industry go-to for professionals.

To secure a complimentary delegate place at either of the two annual Total Security Summit events, call Liz Cowell on 01992 374 072 or email l.cowell@forumevents.co.uk.

Or, to attend either event as a supplier, call Nick Stannard on 01992 374 092 or email n.stannard@formumevents.co.uk.

For more information, visit www.totalsecuritysummit.co.uk.

Forum Insight: Tactics to improve your email marketing campaigns…

Although many in the marketing profession have publicly declared the platform of email to be a thing of yesteryear, it’s still evident that a majority brands and sales departments are keen to adopt an effective strategy that will connect an audience and spread the intended message.

Taking a standard template, filling in the blanks and hitting send is easy for anyone to do; but that’s not how you grow a business. It’s crucial to put some thought into developing a solid strategy, or even better, replicate an effective process that has gained a substantial amount of traction, and make solid improvements over time.

Every email campaign should have one goal in mind: don’t overwhelm your audience with too much information. You want to create a campaign that is easy for everyone to read and navigate; as well as ensuring all the appropriate information and links are included.

The day you choose to send out a campaign can also greatly impact the amount of traction gained. According to marketers, Tuesdays, Wednesdays and Thursdays tend to be the best days to send emails.

Although a template will more than likely be replicated for every campaign, emails should still look personal to the individual. Avoid decorative HTML designs; make sure emails appear to be written and sent by a real person to increase loyalty.

 

Subject line tips:

The subject line you decide to go with will undoubtedly be the most important part of your email. It’s just a few words; but you should dedicate as much attention and care to your subject line as you do to the email body. If it doesn’t attract interest, it won’t get opened.

  • If appropriate, use a reader’s name.
  • Make the subject line as inviting and personal as possible. The more personal the subject line, the higher the open rate.
  • Experiment with attention-grabbing questions as subject lines.
  • Always deliver in your email what you promise in your subject line.

Forum Insight: The essential client meeting checklist…

A well prepared face-to-face client meeting can create a significant impact on the quality of existing and new business relationships; as well as vastly increasing the value of a company in the long term.

Conducting client meetings is also a viable solution to sustaining business longevity which, is primarily determined by the loyalty and commitment of its customer base. Therefore, by following our essential checklist, a strong focus on hosting productive client meetings could turn out to be the one of best investments you will ever make in your business…

  1. Do your homework

It’s worthwhile to spend some time researching your clients’ business: their strengths, weaknesses, competitors and challenges. Gathering as much information as possible before your meeting will give you the much-needed confidence to hold a strong conversation and proactively suggest appropriate solutions.

  1. Plan your meeting

Particularly at a Forum or Summit, it’s likely you will only have around 20 minutes to make a bold first impression, so don’t waste it! Make sure to rehearse answers to any potential questions you feel the client may ask, and you’ll then be ready to overcome any obstacle.

  1. Focus solely on the client

Your last meeting went really well, and the client has given you a brief. Put that meeting to one side – you already have a date set for the next contact. Don’t neglect the client sitting in front of you; their potential contract could be bigger than the last and it crucial to keep this focus. If the clients purchasing requirement is good enough for them to travel to the Forum, then the sales opportunity is good enough for you to give them your undivided attention.

  1. Watch your body language

Get it wrong and it will be a deal breaker. Be immaculately dressed; firmly shake hands and pay attention to how you sit or stand. Strategically plan your coffee breaks; don’t leave your stand five minutes before your next meeting – they may be five minutes early! Inevitably, first impressions always count, so talk to them like you mean it. Be enthusiastic about the things you are talking about; listen to what they say and ask as many questions as you can.

Forum News: 10 ways to succeed at networking events…

Walking into an event room full of people you don’t know can be a scary experience. However, there are proven ways to conquer this fear and make networking an enjoyable and a useful process to do business. Here, we share 10 of the best practices to eradicate those networking nerves.

1. Plan ahead: Try to obtain the attendee list in advance and highlight the people you would like to meet. On arrival, contact the event organiser and say who you are trying to connect with. If they get the chance, an introduction between yourself and the other party will be made upon arrival. It might also be beneficial to go to the registration area to ask if one of your selected visitors has arrived.

2. Get there early: If you are one of the first to arrive, it is much easier to strike up a conversation with a small group of people.

3. Most people are in the same position: If you do not know anyone else attending, it’s good to prepare a few opening questions: ‘Any particular presentation you’re looking forward to hearing today?’; ‘What brought you to this event?’

4. Join a group: Approaching a group of attendees already in full conversation is a daunting prospect. So be bold, confident, and simply ask: “May I join the conversation? I’ve just arrived and I’m keen to learn what’s going on.”

5. Build interesting conversation: Ask topical and relevant questions to the specific event. Be a good listener and don’t dominate the conversation with your own stories and business ideas.

6. Be helpful: Share your knowledge of the industry, your contacts and sources of information. If people perceive you as an experienced and knowledgeable professional, they will want to keep in contact and maintain a relationship.

7. Use your business card as a tactical weapon: I have a friend who renovates old wooden floors, so his business card is made of a thin piece of wood and has proven to be a guaranteed conversation starter. Be imaginative with the design and the job title displayed. Anything that says ‘sales’ or ‘business development’ could cause people to fear a sales pitch is on the way. So try and think of a job title that encourages a productive conversation.

8. Receiving business cards: Be sure to make notes on the back to remind you of the conversation and the person. This could become much use in future interactions.

9. Following up: If you engaged in constructive conversation with an attendee and have agreed to follow up after the event, then set a preferred method of contact and make sure to do so promptly.

10. What not to do: Sales pitches, even if you’re asked ‘what does your company do’, keep your answer to a very brief explanation. Don’t ‘work the room’ rushing from group to group as this is not the way to form business relationships. It’s better to have had four good conversations than a dozen meaningless chats.

 

Words by Paul Rowney, Director at Forum Events Ltd.