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Register for your FREE spot at EPIC 2020

RETURNING SPEAKERS, DIFFERENT LANDSCAPE

Over the course of two mornings, previous EPIC keynotes and speakers including; Peter Docker (Co-author, “Find your Why”), Mark Wright (Founder and Director, Climb Online, Winner 2014 BBC’s The Apprentice), Mark Davies (Whistl) and Scott Logie (REaD Group) will share their thoughts, research and lived experience in a 2020 marketing update – reviewing what worked when they spoke for EPIC last year, what still works now, what doesn’t and where efforts should be focussed now.

The event will be broadcast live over two mornings

There will be additional video content, tips and advice, from Rory Sutherland (Ogilvy Group), Dee Blick (The Marketing Gym) and other EPIC supporters and speakers, including Olga Munroe (Retail Institute). You can watch the whole live event or keep your eye on the schedule and pick and choose when to join in.

Day 1 – 2nd December 2020 – 10:00am to 1:00pm

Takes a good look at marketing behaviour as we settle into a new normal and as people everywhere learn to live with the reality of COVID-19, including:

How should marketers respond to the five themes identified by McKinsey?

McKinsey reports that although the pandemic’s impact has varied on economies across regions, five themes have become evident among consumers across the globe:

  1. Shift to value and essentials
  2. Flight to digital and omnichannel
  3. Shock to loyalty
  4. Health and “caring” economy
  5. Homebody economy

Day 2 – 3rd December 10:00am to 1:00pm

EPIC will show marketers how they can address the evolving needs of customers, clients, and citizens by adapting, innovating and reinventing. Delegates will be introduced to the systems, processes, and technology that can make a massive difference to the way they work.

The take-away

Delegates will come away with:

  1. An updated idea as to what products and services will come to the fore to support integrated marketing post Covid-19.
  2. An understanding of what no longer works in marketing and why.
  3. How to create and deliver value in these ever-changing circumstances.
  4. An understanding of what now works that didn’t before, why it does, and importantly, how to implement it in their own campaigns.

Book now! www.epicthinking.net

2nd & 3rd December – 10:00am to 1:00pm

Crises, CCTV and Cyber Crime top the total security summit

The global landscape has experienced a rather monumental change over the last year, with security being more relevant than ever as we go into 2017.

The first Total Security Summit of the year is determined to address these issues and uncertainties in a bespoke two-day event for security professionals.

Meet, share, connect and debate business relevant to your current and future projects with matchmade face-to-face meetings, experience a day of dining, drinks and discussion as you network with fellow business professionals and attend seminars covering a range of relevant topics.

Reaching a landmark age in political global challenges and uncertainties, it’s vital to prepare for the future, protecting crowded areas, addressing terror threats and discussing counter-terrorism is Dr Anna Maria Brudenell, Lecturer in Military and Security Studies,
Cranfield Defence and Security for the first seminar on Global Security Strategy.

As terror threats continue to rise and evolve without warning, discussing and understanding the implications is crucial to develop your security in a crisis. Chris Phillips, Managing Director, International Protect and Prepare Security Office (IPPSO) is presenting seminar 2 on Crisis Management and Communications

Video surveillance is being used in greater quantity and with higher quality expectations, with Britain among the leaders in CCTV operation, but are the benefits worth the cost? With few resources and increasing legal parameters, Simon Lambert, Independent CCTV Consultants, Lambert Associates is discussing  CCTV and Video Surveillance in seminar 3.

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John Marsden, Head of Fraud, Equifax, is discussing how to identify and tackle theft as it happens, assessing risk, detecting threats and ensuring on-going training in Seminar 4: Keeping your Business’ Cash and Assets Safe and Secure

Going into your second day, and following morning networking, James Willison, Founder, Unified Security Ltd goes digital. As our dependency on technology grows, many companies are more vulnerable than ever, between data and privacy risks to ransomware, hackers are becoming more sophisticated, and businesses need to adapt quickly for Seminar 5 on Cyber Crime – the United Security Response.

With a continuing rise in companies at risk of fraud, from physical fraud to high level hacking, security needs to be tight across the board, and the final seminar before more discussion and networking addresses these fears. Fraud Prevention with David Lee, Fraud Prevention Manager, Transport for London sees the summit almost to a close.

Taking place between the 13-14 March at the Radisson Blu Hotel, London Stansted, this year’s Total Security Summit is the industry go-to for professionals.

To secure a complimentary delegate place at either of the two annual Total Security Summit events, call Liz Cowell on 01992 374 072 or email l.cowell@forumevents.co.uk.

Or, to attend either event as a supplier, call Nick Stannard on 01992 374 092 or email n.stannard@formumevents.co.uk.

For more information, visit www.totalsecuritysummit.co.uk.

Attending the Facilities Management Forum? Here are our top tips for industry networking!

If you’re coming to the next Facilities Management Forum (or if you’ve been to one before) you’ll know just how many opportunities there are to network with your industry peers.

The networking areas are where, as industry suppliers or buyers, you can follow up on conversations you’ve had during the one-to-one meetings that form the core of the two days.

Or, you know, talk about the football.

Either way, business is more often than not about building relationships.

We create networking environments that are informal and free of any pressure – whether that’s during the plentiful coffee breaks, over the delicious lunches and gala dinner, or playing roulette as part of the evening entertainment.

To help you get the most out of these opportunities, we’ve pulled together a few top tips for becoming the consummate networker:

Always be yourself: You’re among friends at the Facilities Management Forum, so there’s no need to feel nervous about walking into a big room of people. Our staff will be on hand to help with introductions and grease those social wheels (do come and say ‘hello’!), plus the evening entertainment lineup means fun and relaxation are the name of the game (did we mention the roulette?).

Have a think about what you want to achieve: Who’s in the room? Is there anyone you met earlier in the day that you’d like to follow up with? Whether you’re a supplier or a buyer, you’ve come to the Facilities Management Forum with some specific goals in mind – the networking periods are a chance to help solidify those new partnerships.

Be curious: The Facilities Management Forum seminars are a great place for developing your industry knowledge and learning new skills. And they always create points of discussion. So why not see what everyone else thought of the talks, or swap some ideas on the latest technological developments and trends in the industry? And if you’re new to the industry, there will be seasoned veterans ready and willing to impart their wisdom!

Don’t forget your business cards! You didn’t think we could get through a whole article about networking without mentioning business cards, did you? It’s an old chestnut, but one worth re-roasting. This author has forgotten his cards more times than he cares to remember – it happens. Always keep a few spread between your wallet/purse, pockets and bag – then you’ll be able to produce one when you most need it. But don’t blanket bomb – just because you have 100 cards to give out, it doesn’t mean you have to!

Always follow up: You’ve given your cards out, but hopefully you’ve picked some up too! So make sure that when you get back to the office you log into LinkedIn or fire off some emails to your new contacts while everything’s still fresh in the mind.

Follow the above tips and you won’t go far wrong. Just don’t spend too long in the bar at the end of Day One – you’ll need to be bright as a button for all the networking we have lined up on Day Two!

 

For more information on the Facilities Management Forum, call Luke Webster on
01992 374074 or email
l.webster@forumevents.co.uk

Or visit www.facilitiesmanagementforum.co.uk

Forum News: 10 ways to succeed at networking events…

Walking into an event room full of people you don’t know can be a scary experience. However, there are proven ways to conquer this fear and make networking an enjoyable and a useful process to do business. Here, we share 10 of the best practices to eradicate those networking nerves.

1. Plan ahead: Try to obtain the attendee list in advance and highlight the people you would like to meet. On arrival, contact the event organiser and say who you are trying to connect with. If they get the chance, an introduction between yourself and the other party will be made upon arrival. It might also be beneficial to go to the registration area to ask if one of your selected visitors has arrived.

2. Get there early: If you are one of the first to arrive, it is much easier to strike up a conversation with a small group of people.

3. Most people are in the same position: If you do not know anyone else attending, it’s good to prepare a few opening questions: ‘Any particular presentation you’re looking forward to hearing today?’; ‘What brought you to this event?’

4. Join a group: Approaching a group of attendees already in full conversation is a daunting prospect. So be bold, confident, and simply ask: “May I join the conversation? I’ve just arrived and I’m keen to learn what’s going on.”

5. Build interesting conversation: Ask topical and relevant questions to the specific event. Be a good listener and don’t dominate the conversation with your own stories and business ideas.

6. Be helpful: Share your knowledge of the industry, your contacts and sources of information. If people perceive you as an experienced and knowledgeable professional, they will want to keep in contact and maintain a relationship.

7. Use your business card as a tactical weapon: I have a friend who renovates old wooden floors, so his business card is made of a thin piece of wood and has proven to be a guaranteed conversation starter. Be imaginative with the design and the job title displayed. Anything that says ‘sales’ or ‘business development’ could cause people to fear a sales pitch is on the way. So try and think of a job title that encourages a productive conversation.

8. Receiving business cards: Be sure to make notes on the back to remind you of the conversation and the person. This could become much use in future interactions.

9. Following up: If you engaged in constructive conversation with an attendee and have agreed to follow up after the event, then set a preferred method of contact and make sure to do so promptly.

10. What not to do: Sales pitches, even if you’re asked ‘what does your company do’, keep your answer to a very brief explanation. Don’t ‘work the room’ rushing from group to group as this is not the way to form business relationships. It’s better to have had four good conversations than a dozen meaningless chats.

 

Words by Paul Rowney, Director at Forum Events Ltd.