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B Corp certification

UK ranked second globally for B Corps

Research by green energy experts Uswitch has revealed Moodle, an online educational platform designed for distance learning, is the world’s most popular B Corp business, followed by Coursera and TOMS.

B Corp certification is awarded to businesses that meet the highest standards of accountability when it comes to their social and environmental impact, and there are now almost 5,000 B Corp businesses officially achieving B Corp Certification in the world.

The Most Searched For Sustainable Brands

The social and environmental impact of the products we buy, and the companies we buy them from, is now more important than ever to consumers. So, to discover which sustainable businesses are the most well-known around the world, researchers analysed Google search data, to reveal which ones consumers are Googling the most.

Moodle tops the list with over 53.5 million global searches each year. The Australian-based company is hailed as the world’s most popular learning management system and was crucial throughout the pandemic when classrooms were closed.

Coursera, the open online course provider that works with universities to offer qualifications, is second on the list with 35.9 million global annual searches, followed by the sustainable shoewear brand TOMS in third place, receiving over 14.9 million searches every year.

Popular brands such as premium ice-cream manufacturers Ben & Jerry’s and the world’s first carbon-neutral brewery BrewDog also appear in the top 15 most popular B Corp businesses list, ranking in seventh and 15th place respectively.

Top 15 Most Popular B Corps

Rank Company Name Annual search volume
1 Moodle Pty Ltd 53,550,000
2 Coursera 35,930,000
3 TOMS 14,920,000
4 Redbox 14,480,000
5 Athleta, Inc. 13,643,000
6 Warby Parker 11,335,000
7 Ben and Jerry’s 10,281,000
8 Kickstarter PBC 10,257,000
9 Envato 9,384,000
10 Boomera 8,403,000
11 Nature et Decouvertes 6,555,000
12 Vestiaire collective 5,736,000
13 Rentcars LTDA 4,812,000
14 Allbirds, Inc. 4,781,000
15 BrewDog 4,688,000

The Most Searched For Sustainable Food and Drink Brands

The research also looked at food and drinks organisations that have been recognised by B Corp – it reveals the American ice-cream manufacturer, Ben & Jerry’s, is the most popular sustainable food and drink brand in the world with over 10.2 million searches every year.

Scottish-founded BrewDog is the second most popular food and drinks B Corp business, with 4,688,000 searches every year, followed by Thrive Market, the membership-based retailer selling purely organic and natural food products, in third place.

The top five is made up of two subscription services; the UK-based meat delivery company ButcherBox is fourth, and Gousto is fifth with over 2.4 million searches.

Top 10 Most Popular Food & Drink B Corps

Rank Company Name Annual search volume
1 Ben & Jerry’s 10,281,000
2 BrewDog 4,688,000
3 Thrive Market 3,669,000
4 ButcherBox 2,737,000
5 Gousto 2,447,000
6 NATURALIA 2,104,000
7 Jeni’s Splendid Ice Creams 1,719,700
8 Alpro (Alpro SCA) 1,286,500
9 Mindful Chef 1,240,500
10 Tony’s Chocolonely 1,149,000

The Countries With the Most B Corp Certified Businesses

From Australia to Zambia, there are B Corp certified businesses all over the world, and the research also reveals the countries with the most certified B Corps. The United States takes the top spot, with 1,418 in total, followed by the United Kingdom with 590, and then Canada with 323.

Although it might not be a surprise that the USA is on top given the size of the country, it is worth noting that the process to become recognised by B Corp and receive the certification is very tough and incredibly thorough, so it’s only handed out to organisations who really are making a difference.

Top 10 countries with the most certified B Corps 

Rank Countries Total number of certified B Corps
1 United States 1418
2 United Kingdom 590
3 Canada 323
4 Australia 296
5 Brazil 181
6 Chile 136
7 France 151
8 Italy 134
9 The Netherlands 126
10 Argentina 119

To read the full research, please visit: https://www.uswitch.com/gas-electricity/most-popular-bcorps/