Bayer turns its AV systems up to 11
Biotechnology and pharmaceutical company Bayer has unveiled new AV systems throughout its Green Park headquarters in Reading to create collaborative meeting spaces, meeting rooms and presentation suites.
The pharma giant hired Shure Distribution, MiX Consultancy and Focus 21 to handle the work.
“The convergence of IT and AV is not a new trend but something of increasing significance for new builds and refurbishment,” explained Glynn Seymour, IT project lead for Bayer.
“The Bayer UK headquarters move was part of a wider culture change to a more agile way of working and our new home had to reflect and support this, whilst adhering to corporate standards in many areas. We were challenged to create a variety of meeting spaces that were versatile but retained ease of use and bolstered the image of Bayer as an innovation-driven Life Science organisation.”
Shure Microflex products were chosen for the project as they are corporate network ready and can connect to networks and third-party control systems using standard protocols for remote management and campus-wide implementation, delivering versatile, flexible meeting spaces that had to be consistent, reliable and easy to use.