Facilities Management Forum | Forum Events Ltd Facilities Management Forum | Forum Events Ltd Facilities Management Forum | Forum Events Ltd Facilities Management Forum | Forum Events Ltd Facilities Management Forum | Forum Events Ltd

Monthly Archives :

January 2017

Guest Blog: Nick Atherton: Playing the M&A percentages in 2017

I think it’s fair to say that even the most prescient could not have predicted the tumultuous year 2016 has turned out to be. The EU referendum, fluctuating currency rates and the US election have all made the market uneasy, and the repercussions will no doubt make trading challenging in 2017. All things considered, business has continued to be solid and the new year will produce opportunities if you know how to navigate the market sensibly. Doing business in volatile climates need not be careless, you can still make a great move and conduct business in a measured way if you know how to ‘play the percentages’.

When the economy is relatively settled, M&A activity usually follows a ‘set menu’. Prospective buyers and sellers are approached, working relationships are forged, wants and needs are identified, and formal negotiations begin based on these desired outcomes. The need for thoroughness is vital at the best of times, but the stakes are higher when facing any kind of economic uncertainty. Advisors with an intimate knowledge of the market can tip the balance in the buyer or seller’s favour, particularly if the appetite for trade is tentative like it currently is. So what can be done? Here are some key points to consider if you’re looking to buy or sell in 2017, a year that will undoubtedly be full of potential stumbling blocks.

 

Advise to capitalise

 The market can be difficult to gauge when you’re running a business of your own with all kinds of considerations to keep in mind. This is where the expertise of an independent advisor can come into its own, giving you the capability to make informed decisions during the negotiation process while still having time to keep your business running as it should. Advisors know how to get everyone on the same page and are especially useful in suggesting parts of a business that would benefit from some streamlining prior to sale, particularly if they specialise in a certain sector such as facilities management or energy.

One of the common mistakes in M&A is a lack of sound research, whether buying or selling. Knowing what you are getting yourself into is vital if you want to experience the real benefits of a sale or acquisition. An advisor can get to know the intricacies of a possible purchase and ensure that the business, and its books, line up as expected so buyers do not inherit a sinking ship. Similarly, if you are looking to sell, an advisor can build a strategy to earn your business the optimum valuation. It can seem like an extravagance to have someone come in and tell you what to do, but invariably the relationship and transaction benefits all parties when there is a broker on board.

 

Assess the workforce appetite

With markets being uncertain people are naturally concerned about their jobs. This is a hugely important point to keep in mind when thinking about the possibility of inheriting a workforce. It’s not uncommon for a new management team to shake things up when incorporating a new purchase into their existing portfolio. Of course, this can ruffle a few feathers and make a new purchase more hassle than it is worth. Understanding colleagues’ appetite for new management before making a formal approach can save everyone a lot of wasted time and effort.

While the primary incentive for M&A activity is financial gain, conducting business in an ethical and considerate way should be at the forefront of everyone’s’ mind. Getting to know staff and their opinions makes the negotiation process slightly lengthier, but this ‘vetting’ process can be great for assessing the viability of a prospective deal. It makes sense for everyone; no one inherits a dysfunctional business, reputations are kept intact and most importantly staff are content – and it’s clear by now that contented staff are more productive staff.

 

Control uncertainty

Sterling has fluctuated wildly, so businesses looking to buy can expect some great value for their money, this is an unavoidable feature of the economy that currently plays heavily into buyers’ favour. However, sellers can still do some simple things to ensure their business sells for the right price, one being simply waiting. Buyers are obviously looking to strike while the iron is hot, but this shouldn’t sway anyone into carelessness. Unpredictability can make otherwise careful decision makers do erratic things, especially when domestic currency is unstable, but sometimes holding back can be the most sensible thing to do. Resisting keen interest is difficult, but markets can change quickly and regret can be a terrible burden to carry into a new project.

Looking oversees, interest in the UK market will remain irrespective of a ‘hard’ or ‘soft’ exit from the EU. No matter what your position is on the referendum, business opportunities will reveal themselves whether the UK attains its single market status or not, that much is fact. The great news is that certain sectors weather lean times better than others, so there is still scope for positive developments in the new year, it’s just about knowing when to play your hand or mull things over.

Nick Atherton is MD of Morphose

 

 

Guest Blog: Gary Watkins: Software in healthcare – a big opportunity

Gary Watkins, CEO at Service Works Group, talks about the current challenges facing healthcare and the strength of software solutions.

Wherever you stand on the political divide, it’s clear that public healthcare is facing considerable difficulty. The issues are convoluted and divisive, and unfortunately there is no ‘magic bullet’ that will quickly solve it all. The Carter review, published last year, identified a number of issues that needed tackling if the NHS wants to make significant savings. Tellingly, the report demonstrated the need for real-time monitoring solutions that assist both staff and facility managers when going about their day-to-day work.

Irrespective of whether or not you think the NHS needs more funding, there does seem to be a consensus that every pound invested in the public sector needs to see excellent return. This means accurate reporting, measurement and visualisation of workload and productivity are vital if money already spent in the public sector is to remain in favour with both the incumbent government, and more importantly, the taxpayer.

While much of the responsibility to assess and scrutinise value falls within the remit of chosen officials and the figures available to them, there are other methods of accruing data that remain closer to the realities of those working on the ‘front line’. Part of the problem in assessing value lies with officials’ distance from the day to day – rarely will decision makers spend extended periods of time at the business end of a facility. This can mean workers have trouble articulating operational issues, and without solid workplace evidence to corroborate claims, it can be very difficult to suggest changes in a legitimate way. But with so many vital public services running at and over capacity – particularly healthcare – the need for innovative low-risk solutions is clear. So what can be done?

 

Transformative …

 For healthcare estates, the transformative potential of implementing a strategic CAFM (computer aided facility management) software solution is considerable. Industries’ openness to technological change is testament to the huge benefit that this type of software can have. There has been, and continues to be, exponential growth in the use of software across facility, estate and property management. It may seem dated to speak of the power of software, especially in such a highly connected and rapidly changing world, but there are still certain sectors of the built environment where CAFM has still not been fully realised. It’s important to point this out because entire estates can be monitored to maximise output and value for relatively little expense, especially when compared to the level of labour required for manned on-site auditing. Transparency and information management are vital for managing large areas of space, assets and buildings, as well as the many requests of a diverse workforce and contractual SLAs and KPIs. The comprehensive reporting capability of FM software provides facilities managers with access to business critical information, enabling them to manipulate data to aid strategic FM planning while ensuring complete auditability. In short, in a time when public spending faces unprecedented levels of scrutiny and accountability, the opportunity for CAFM to revolutionise public healthcare is clear.

 

Case in point …

Service Works Group (SWG) recently completed a bespoke installation of its CAFM software, QFM, at the Royal Hospital for Neuro-disability (RHN) that fundamentally changed the way its hard services and maintenance team operate. The software moved staff from a spreadsheet based process to a tailored logging and reporting system. After trialling and developing the technology in selected hospital wards, the software was installed across the whole estate within six months. Completion of this work enabled real-time visibility of jobs, giving increased control and a clear measurement of work. In addition, there was a 30% improvement in workflow and enhanced reporting; reducing reporting times from 5 days to 3 minutes.

SWG also had the challenge of training around 600 system-users, some of whom worked nights. This was solved by face-to-face training for key personnel and an online training video. The video featured simple step-by-step instructions and could be viewed alongside the helpdesk portal. This point is significant as one of the key messages that the Carter report looked to communicate was the difficulty in engaging staff with the problem of productivity. It suggested that “engaging all NHS staff around the efficiency challenge has a powerful effect in driving productivity and efficiency, and can significantly improve standards of care”.

In this case, then, installing FM software not only improved operational standards, but also gave staff the opportunity to consciously engage with the issues they face and acknowledge positive changes being made, thus improving morale around the site. This is a key consideration for any work in healthcare, as a collaborative workforce is likely to have knock on effect for patients – which is always top priority.

While the RHN is not a public sector case, the work carried out translates directly to public healthcare, as the issues and needs of the site are identical to that of a typical NHS hospital. If the results are as transformative in this setting as they are in the public sector, the savings could be remarkable for the entire NHS estate.

 

Representing reality …

Importantly, this case shows the value of real-time monitoring and output data that is accrued in the realities of day to day activity. Staff are able to see what has been completed and what still needs attending to in a simple and effective way. This visibility and ease of reporting also allows for managers to quickly assess and address issues on site, which in turn creates a bank of data that remains representative of the hospitals performance for decision makers to analyse. When factoring in the ability for FM software to easily integrate with other built environment offerings, such as BIM and IoT, there is great potential for genuinely useful change. Therein lies the offering of CAFM, it need not be a fundamentally disruptive or overly complicated overhaul of the workplace, but a simple redesign of how people go about their work and how it is recorded.

Industry Spotlight: Quality is the best business plan

At Airco we pride ourselves in offering the best possible customer experience from opening to closing all activities. It is important to us that all our customers / clients receive an efficient and cost effective service providing advice and guidance along the way. Your company is our best interest and we want to fully guide you throughout the process.

We are one of the UKs largest Heating, Ventilation and Air Conditioning contracting businesses offering the full package from installation to continued service and maintenance, reactive repair and compliance. We are a 24/7 business operating 365 days a year with our professional customer service team on the end of the phone to ensure all your support needs are being met.

We have our own on site registered training centre with 10 professional teaching staff who have an outstanding track record of working within business and industry to ensure not only our staff are trained to the highest possible standard but your staff too. We believe that a highly trained workforce boosts morale, productivity, safety, value and independence.

As stated, we are a registered training centre. We provide training to a range of industries from Customer Service, Business Administration, Driver CPC, Engineering, Electrical, Health and Safety right through to Teaching, Assessing and Internal Quality Assurance. All this along with bespoke training to meet your individual requirements.

We work closely with companies to understand their training needs and develop an implementation plan from that starting point. We want all companies to have a successful and productive workforce and will deliver at times to suit your business needs including evenings, weekends and even through the night for shift workers. We will deliver training on your site. We are YOUR training provider!!! We aim to inspire, enthuse and motivate everyone we meet, teach, train and educate in order to………Shape Futures!!!

Forum Insight: 7 effective ways to feel the fear and network anyway

If you’re shy, don’t think that successful networking is out of the question. Molly Dyson offers top tips for the less outgoing.

While working with Forum Events we’ve heard from many industry members that their job can be extremely isolating, especially if your position is the only one of its kind at your company. That’s where strategic networking comes into play, but it’s not always easy to get past your fears and meet new people. Here are our top tips to tackle trepidation and go head on into a successful networking event.

1 Set a goal

What are you hoping to achieve by networking? Are you in need of a support group of other, similar employees that you can turn to with questions? Maybe you’re looking for a new job and want to get to know people who might know of available positions. Or perhaps you’re just on the hunt for new contacts. Whatever your goal, have it firmly in your mind so you can be more strategic in your approach.

2 Find the right event or group

Once you have a goal in mind you can be more selective with which events you attend. If you’re looking for suppliers, face-to-face events such as the Facilities Management Forum are the place to be. Want to meet like-minded individuals? Join local and national networks to give you the chance to interact with a variety of different people from different backgrounds.

3 Remember you’re not alone

It’s important to keep in mind that you’re probably not the only shy person in the room. Whether it’s your first or fifth networking event, look around the room and spot your fellow wallflowers – they’ll be the first people to target.

4 Jump in feet first

When you’re at the event, try not to spend too much time waiting for somebody else to strike up a conversation. When you’ve spotted the other shy ones in the room, approach them and introduce yourself – you can even make a joke of the fact that you’re there alone. Sometimes it pays off to step out of your comfort zone and make the first effort.

5 Have an elevator pitch ready

Prepare a quick statement that tells others who you are, what you do and what you’re passionate about. This should be no longer than 30 seconds, but preferably less – it doesn’t need to be the story of your life. You just want to give people a taster of who you are so they’re intrigued enough to ask more questions and continue the conversation.

6 Keep up appearances

Your tone of voice and body language make up 93% of a person’s impression of you. So try to maintain an open and positive stance with a welcoming smile on your face, and don’t use negative language. You have to find the right balance of confidence and humility – nobody likes a braggart, but you do have to be able to tote your own successes if you want to maintain professional relationships with the people you meet.

7 Have fun

Need we say more? Get out there and enjoy yourself!

Lloyds Energy to create 700 jobs in liquid gas trade

Lloyds Energy Group LLC has submitted a formal application to export Liquefied Natural Gas (LNG) to countries with a Free Trade Agreement (FTA) with the US, creating a large number of jobs in the process.

Production involves extreme compression of natural gas, often methane, in order to improve the transportation process. The volume in a liquid state is 600 times less than in a gaseous form.

Exporting from their facility in Calhoun County, Texas, the project will be known as Point Comfort LNG and aims to significantly benefit the south central Texas coastal region, in part in the creation of around 700 direct, long-term jobs.

Lloyds Energy expects the project to also indirectly lead to thousands more jobs, as well as economic benefits and a predicted hundreds of millions of dollars in revenue.

“Lloyds Energy is strongly positioned to meet client demand, and submitting our Point Comfort LNG FTA application is an important first step towards making the final investment decision,” said Philip Holland, Lloyds Energy CEO. “The U.S. has an abundant supply of natural gas and the international market has a growing demand for cleaner, more-efficient fuel.”

 The company hopes to expand further into new territories, and with a potential new deal between the US and UK on the cards, many more could start setting their sights on Britain within the coming year.

Crises, CCTV and Cyber Crime top the total security summit

The global landscape has experienced a rather monumental change over the last year, with security being more relevant than ever as we go into 2017.

The first Total Security Summit of the year is determined to address these issues and uncertainties in a bespoke two-day event for security professionals.

Meet, share, connect and debate business relevant to your current and future projects with matchmade face-to-face meetings, experience a day of dining, drinks and discussion as you network with fellow business professionals and attend seminars covering a range of relevant topics.

Reaching a landmark age in political global challenges and uncertainties, it’s vital to prepare for the future, protecting crowded areas, addressing terror threats and discussing counter-terrorism is Dr Anna Maria Brudenell, Lecturer in Military and Security Studies,
Cranfield Defence and Security for the first seminar on Global Security Strategy.

As terror threats continue to rise and evolve without warning, discussing and understanding the implications is crucial to develop your security in a crisis. Chris Phillips, Managing Director, International Protect and Prepare Security Office (IPPSO) is presenting seminar 2 on Crisis Management and Communications

Video surveillance is being used in greater quantity and with higher quality expectations, with Britain among the leaders in CCTV operation, but are the benefits worth the cost? With few resources and increasing legal parameters, Simon Lambert, Independent CCTV Consultants, Lambert Associates is discussing  CCTV and Video Surveillance in seminar 3.

axis-excell-4

John Marsden, Head of Fraud, Equifax, is discussing how to identify and tackle theft as it happens, assessing risk, detecting threats and ensuring on-going training in Seminar 4: Keeping your Business’ Cash and Assets Safe and Secure

Going into your second day, and following morning networking, James Willison, Founder, Unified Security Ltd goes digital. As our dependency on technology grows, many companies are more vulnerable than ever, between data and privacy risks to ransomware, hackers are becoming more sophisticated, and businesses need to adapt quickly for Seminar 5 on Cyber Crime – the United Security Response.

With a continuing rise in companies at risk of fraud, from physical fraud to high level hacking, security needs to be tight across the board, and the final seminar before more discussion and networking addresses these fears. Fraud Prevention with David Lee, Fraud Prevention Manager, Transport for London sees the summit almost to a close.

Taking place between the 13-14 March at the Radisson Blu Hotel, London Stansted, this year’s Total Security Summit is the industry go-to for professionals.

To secure a complimentary delegate place at either of the two annual Total Security Summit events, call Liz Cowell on 01992 374 072 or email l.cowell@forumevents.co.uk.

Or, to attend either event as a supplier, call Nick Stannard on 01992 374 092 or email n.stannard@formumevents.co.uk.

For more information, visit www.totalsecuritysummit.co.uk.

Facilities management growth to soar, says specialist

As the facilities management sector is reportedly set to double in size, companies are being advised to reduce costs to make the most of this growth in the next 7 years.

The facilities management in North America is predicted to grow from $606.4 billion to $1,887 billion by 2024, but the key to survival in such a rapidly building sector is to remain available and be sure it’s possible to offer clients lower costs, according to specialists.

“Businesses desire premium services from experts, but at low prices,” warned David Lynes, director of UniqueIQ, “but at low prices in order to keep in line with budget. Failing to meet this price expectation could result in lost custom.”

Responsible for managing a variety of workforces, regularly sourced from external companies, facilities management costs can too easily spiral out of control, according to Mr Lynes.

With industry growth also comes increased competition and it’s important to to remain appropriately competitive if companies want to continue securing future contracts.

“Keeping overheads low by streamlining the management of each outsourced service that is provided, and gaining clear insight into the movements of staff can help facilities management,” said Mr Lynes, “making it possible to offer the rates that organisations are looking for.”

Industry Spotlight: Eating away waste water blockages

FreeFlow Liquid consists of ten strains of aerobic and facultative bacteria that are able to digest organic matter, such as fats, oils and grease (FOG). The bacteria are able to work effectively across the wide range of pH, temperature and low-oxygen conditions that are common in drain lines and grease traps.

The particular strains of bacteria used in the product are food-safe and the product is NSF L2 approved, making it suitable for use in food processing applications. It can also combat the foul odours associated with FOG build-up, as the FreeFlow bacteria outcompetes sulphur-reducing bacteria and prevents H2S gas from forming.

“Food manufacturing plants often encounter difficulties with waste water supplies,” explained Bernard Daymon, CEO of NCH Europe. “Due to the nature of the products being processed, grease traps and drainage lines are often clogged with FOG and organic matter. This can lead to non-compliance, as well as a pungent odour and the risk of flooding or drain damage.

“Often businesses will use hazardous or caustic drain line un-blockers, which can actually damage the piping itself. Some are even classed as toxic, making them harmful to both staff and the environment, driving up costs even more.

“Biological solutions such as FreeFlow Liquid are safe for staff to use and eat away all of the organic build-up without causing additional damage to the piping system itself. By also being environmentally-friendly, businesses can avoid additional discharge fines and can minimize their waste water disposal costs.”

To ensure the bacteria are highly effective when dispensed, NCH Europe is also launching FreeFlow Nutrient, a bio-activator that boosts FreeFlow bacteria growth. This enables FreeFlow bacteria to become more mobile and break down waste easier.

FreeFlow Liquids are compatible with NCH Europe’s range of automatic dispensers, such as FreeFlow 50 and FreeFlow 100 dosing systems. These systems allow businesses to ensure waste water treatment solutions are dosed effectively and avoid costly under- or over-dosage.

Guest Blog: Kevin Winchester: Keeping water flowing during the winter

Kevin Winchester is Head of Business Development at BRITA Vivreau. As Facilities Managers across a range of business sectors formulate rigorous winter maintenance strategies, Kevin provides advice for ensuring drinking water systems continue to function smoothly during the months ahead.

With an icy polar vortex set to descend from the Arctic in the coming months and cause temperatures in the UK to plummet, winter maintenance is likely to be prompting headaches for a number of Facilities Managers. 

One crucial consideration is how to maintain drinking water systems. By following the steps below, businesses can get peace of mind that their system will keep functioning seamlessly. They can then turn their attention to incidents which can’t be planned for as comprehensively – like putting grit down on icy ground to stop staff and visitors slipping.

Take preventative steps

FMs should approach the maintenance of a drinking water system in much the same way they would a car. If you’re heading on a long journey, you don’t wait until you have broken down to make changes to the car, but rather you put measures in place before setting off. You check the tyres are pumped up, the fuel and other fluids are topped up, and that all lights and signals are working. Drinking water maintenance during the winter is much the same and should be centred on preventative maintenance and condition-based monitoring.

Facilities Managers should have a year-long maintenance regime in place and in winter it is essential to keep adhering to this. Are the filters scheduled for a change? Have electrical connections been tightened up recently? Are the pipes fully functioning?

Frozen pipes are an obvious point of concern over the winter months. However, often when it comes to drinking water systems, the pipes inside the building are less liable to freeze. In fact, a bigger concern is actually keeping drinking water in the pipes cool – this means it remains both hygienic, maintaining the biological quality of the water, and also saves energy. Facilities Managers should ensure that pipes are appropriately insulated to stop them getting too hot.
Cleaning is also crucial to maintenance. Machines should be cleaned at least once at the start of the day and once at the end of the day. Keep the whole drinking water cabinet clean with sanitising spray and a clean cloth or sanitising wipes. If nozzles are removable they should be sanitised daily, as should the surrounding area around the machine.
Drip trays should constantly be checked, emptied and cleaned – with sanitising spray or sanitising wipes. If there is a scale build up on the drip tray lid, this should be removed and cleaned with a mild descaler. If your dispense tap becomes soiled through heavy use with dried coffee and milk etc. then clean with warm soapy water and a non-abrasive cloth.
If ever in doubt about legislative obligations when it comes to drinking water maintenance, consult the Water Regulations Advisory Scheme (WRAS) which is dedicated to ensuring consistent interpretation and enforcement of regulations and byelaws.

Invest in quality equipment

Above, we’ve discussed some practical steps which Facilities Managers can take in order to have a successful maintenance strategy. However, the importance of quality equipment should not be underestimated. This greatly increases the chances of a drinking water system remaining almost standalone and limiting the time spent worrying about maintenance.

The beauty of BRITA Vivreau’s systems is that they are very reliable – on the condition that the kind of maintenance regime discussed above is followed. BRITA Vivreau’s team will also train the FM in how to correctly maintain the product.
Facilities Managers should consider investing in a drinking water system such as BRITA Vivreau’s LinkLine system – an inventive solution to traditional water flow in large buildings. The system requires a single chiller unit to offer purified chilled still and sparkling water, at multiple locations, on varying floors, across an entire building.

LinkLine is a method of networking your water supply, just as you would a communication network. It will continuously re-circulate the water around the pipes to ensure that freshness is guaranteed. One advantage is that it uses one chiller unit rather than lots. A system which involves fewer chillers, such as a centralised drinking water system, is likely to be more water, cost, space and energy efficient.
LinkLine also boasts a CMS which emails BRITA Vivreau and the client immediately with maintenance alerts, for instance if a certain gas is running low and needs to be replaced. Integration of systems with the internet now allows for real time tracking of barcoded items. The use of PDA’s can facilitate automated updates – providing peace of mind that the system is running without fault.
For these reasons, BRITA Vivreau has been chosen to provide drinking water for thousands of businesses around the world including the Co-op’s head office, which has been given the highest rating for sustainability and the Environmental Agency – the efficient, well insulated systems aiding compliance with ISO 14001 for Environmental Management.
Winter maintenance is tough and can be time consuming for FMs. A well thought through drinking water maintenance regime and investment in good quality products will leave FMs with one less thing to worry about as the cold bites.

Forum Insight: Top tips for social media success while attending B2B events

Whether you’re going to a big industry expo, specialist conference or attending one of our Forums or Summits, social media can help you get the most out of the event.

So we’ve pulled together five top tips to get you going…

  1. Get yourself up to date

Whether you’re an attending as a delegate or a supplier, make sure your personal and company social media profiles are up to date.

That’s everything from the logo and description to posting a few things to the account (whether that’s Twitter, Facebook or LinkedIn) to make sure it looks active.

Don’t forget, a lot of the people you meet at the event will do some research on you and your company by way of a follow up ­­– you want to ensure they have a great first impression when they stumble across your social media on Google.

If you don’t have a social presence, you really, really, should. It takes no time at all to get the basics set up on Twitter or Facebook and there are plenty of ‘how to’ guides out there if you need some help with brand pages and the like.

  1. Do some research

So your social media accounts are up to date and ready to go, now you need to find out where the conversation’s going to be happening.

Twitter is will be where you’ll see most activity during a live event, so spend a little time before you get there doing some research – find out what the event Twitter handle is (follow it if you haven’t already) and what the official hashtag will be.

Also, make sure follow a few industry media outlets ­– this will help you keep track of what’s happening at the event while you’re ensconced in meetings all day.

  1. Start the pre-event hype

During the lead up to the event let everyone know you’re going – @mention the official account and use the hashtag. Let the world know you’re super-excited, particularly if you’re exhibiting or speaking – tell them what you’re going to being talking about or the products you’re going to be showing off. You can do this across Twitter, Facebook and LinkedIn.

Also, think about using a company or campaign hashtag if you’re going to be doing special promotions during the event.

If you are promoting specific products or services, create a landing page on your website with data capture, just for the event in question – you can then push people there via social media so they can request more info.

  1. On the day…

The first thing to do is to check yourself in virtually across your social accounts – you’re in the building and you’re ready for business.

Now, if you have a busy event itinerary you’re not necessary going to have time to live tweet the entire thing. If that’s the case, say it with pictures – busy stand? Take a picture. See a great product on display? Take a picture. Sitting in an interesting conference session? Take a picture. It’s a quick and engaging way of getting your message across.

And if you spot something compelling, post a video.

You can also schedule posts in advance using tools such as Tweetdeck or Hootsuite. This is particularly useful if you’re trying to drive stand traffic or promoting products – and don’t forget to push people back to that website landing page.

Keep an eye on those industry news feeds – retweet or pass comment on any big announcements and get involved in the conversation.

  1. After the event

This is when you can have some fun. If you have a company blog, write up your experiences of the event. You don’t have to write an essay – 350-500 words would be sufficient – and then push that article out across your Twitter, Facebook and Linked in accounts.

Perhaps the most important post-event task is to follow up on all those delicious new leads and contacts you made – make sure you follow and like their social media accounts, both personal and company.

Finally, it’s worth searching the event hashtag and scrolling back through its timeline to catch up on the show news and, perhaps more importantly, see what your industry peers were up to…

  • 1
  • 2